Mesquite ISD
At Mesquite ISD, I used social media to bolster the district's reputation and highlight our students' accomplishments. In one year, I was able to double our Instagram follower count to 21K and increase YouTube viewership by 1.3M YOY.
01
Day in the Life
The day in the life series aims to give our audience an inside look at our high schools. For these videos, I used a combination of student footage and my own. The students and I worked together to create a narrative and record voice over.
02
Hype Reels
This thumb-stopping content gets students excited for upcoming events while informing them of logistics in the caption.
03
Program Spotlights
October is Careers in Construction month, so I decided to highlight our construction magnet program at Vanguard High School. These videos prove that our schools prepare students for life after graduation.
04
Trends
Trending videos attract new audiences to our page. This particular video garnered 700K views and 36K likes.